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October 07, 2008

Pink Ribbon Reality

by Peter Pitts

Will healthcare be discussed during tonight's presidential debate? Smart money says "yes."

So does hopeful money -- since October is Breast Cancer Awareness Month.

That being the case, which candidate deserves to wear the Pink Ribbon?

A few questions to consider before answering:

Which candidate supports a platform that would accelerate the pharmaceutical community and the FDA down the Critical Path?

Which candidate supports a program that believes in getting women with breast cancer the most appropriate care as early in their disease state as possible?

Which candidate supports a program that understands the value of incremental innovation and the "price/value" equation?

Will either candidate speak up for "the four rights" -- the right medicine for the right patient in the right dose at the right time?

Will either candidate wear a pink ribbon tonight?

Will either candidate wear a pink ribbon for reasons other than optics?

Posted by peterpitts at October 7, 2008 09:33 AM

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