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September 13, 2006

Kid's and Health: It's A Bold New World

by Stephanie Koze

The recent approval of Merck’s HPV vaccine for young women ages 9 to 26 and the emerging trend of young athletes suffering from injuries linked typically to older, seasoned professionals are just two dramatic examples of a changing healthcare landscape for children.

Children, parents and the medical professionals who treat children are now being confronted with a new host of medical conditions to consider – opening uncharted territory for media, consumer and professional education.

From a communications perspective, how do we confront these issues and what do we say to our kids? Take a look at Christine Gorman’s Sept 10th TIME Magazine article, “To an Athlete, Aching Young” .

She raises some interesting points.

Posted by stephanie_koze at September 13, 2006 06:07 PM

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